In the era of best camera selling phones, companies like kodak still have a chance to survive and make a comeback in the market keeping different things in mind like: The generation of photoholic people brings many opportunities to companies like Kodak, let’s find them out.
Lack of Vision – Due to its slow transmission from analogue to digital, Optical & imaging technology has suffered huge losses in terms of decreasing market share.Later on, they started adopting digital methods but it was too late. Virtual stores – Even though Kodak had such goodwill they didn’t try to go digital, while others were selling their products on the internet, this affected their sales.Through effective training and learning programs, the company’s highly skilled workforce is motivated to achieve more. Trained workforce – Successful training and development programs help develop a highly skilled workforce.This department has been able to achieve this level due to its dedicated staff members. After-sale service – The company’s dedicated customer service department has a high level of satisfaction among its existing and potential customers.Reliable suppliers – Quality supply of raw material is the need of every business and Kodak has a strong base of reliable suppliers of raw materials thus enabling the company to overcome any supply chain bottlenecks.It has products for industrial, personal and commercial use like photographic photo-finishing services, paper and chemicals, graphic arts, medical/X-ray films, and microfilming equipment. Product portfolio – Kodak has a wide range of products in the market.So let’s dive in and know about the strengths of Kodak in detail. Though the company filed for bankruptcy in 2011, the company made a loyal customer base through its quality products. Let us first look at the Strengths of Kodak.Īs one of the leading brands in its industry, Eastman Kodak Company has numerous strengths that enable it to thrive within the marketplace. This helps the company to know where it stands in the market, where it needs to improve, and what it needs to be aware of. It is one of the main techniques to know the Strengths (S), Weaknesses (W), Opportunities (O) & Threats (T) that Eastman Kodak Company is facing in its current business environment. SWOT analysis is a strategic planning tool that can be used by Eastman Kodak Company managers to try to do a situational analysis of the corporate. Let us now start with the SWOT analysis of Kodak.
In the late ’90s, Kodak commanded around 90% of film sales and 85% of camera sales in the U.S.įrom one of the most profitable brands to bankruptcy in 2011 and trying to come back in 2013 Kodak has been through everything. Kodak used a very unique business strategy called the razor and blade business model i.e selling inexpensive cameras and making large margins from consumables. It has its headquarters in Rochester, New York, US. Kodak is famous for its production of various products related to its historic basis in analogue photography. The American brand, Eastman Kodak Company was founded by George Eastman and Henry Strong on May 23, 1892.
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